The Lucozade Sport Science Academy
The Lucozade Sport Science Academy (LSSA) was founded in 2003 to further develop the area of sports nutrition, share expertise and help improve performance.
Beliefs
Drawing on over 30 years’ experience in sports nutrition research, working closely with leading coaches, elite athletes, academics and sports professionals, we believe that, to get the most out of your training and performance, it’s essential you have a diet that matches the demands placed upon your body.
However, we recognise that due to poor food choices and lifestyles, not all athletes consume a varied or balanced diet. We understand there are a handful of functional ingredients, scientifically proven to enhance performance, which are best provided by a specialist sports nutrition product.
Proven
All our products are based on the needs of athletes and sports people. That’s why they are developed by robust, peer reviewed science and led by academic and ‘Key Opinion Leaders’. We’ve put ourselves at the forefront of cutting-edge science, supporting research and development on sports nutrition, metabolism and performance. This means all our products are proven to enhance performance when taken by the right individual, in the right sport, at the right time.
Quality Assurance
Whatever your level you need to feel safe that the products you are consuming are exactly that. No one places greater emphasis in quality assurance, maintaining a full audit trail from the raw ingredient to the finished product. This ensures traceability and safety throughout every phase of production. All our products are tested by an independent laboratory-HFL, so they’re free from WADA-listed prohibited substances.
The LSSA is dedicated to providing you with the latest advances in sport science and nutrition, so we can help improve your health and performance. We also develop practical plans to meet your and your sport’s specific demands – even if you’re competing in a challenging environment.